There’s something deeply satisfying about a cherished number plate: an alphanumeric string turned emblem of identity, pride, or sometimes pure whimsy. In the UK, stories abound of collectors and buyers who have transformed private plates into a reflection of themselves, sometimes literally. Whether it’s a plate that showcases their name, initials, a beloved hobby, or even a cheeky phrase, these personal touches speak volumes about their owners. For some, it’s a lifelong passion; for others, it begins as a one-off purchase that sparks a full-blown collection. These plates are more than just legal identifiers, they are rolling signatures, heirlooms, and in many cases, savvy investments. Below, we dive into the hearts of a few passionate plate enthusiasts and collectors across the country.
PJR Plates: A Family Legacy in Metal
Devon-based entrepreneur Jeremy Robinson is a well-known collector who has adorned his vehicles with a set of private plates tied to his initials, PJR. Plates like PJR1, PJR2, PJR3 and others were purchased for around £4,000 to £4,500 each. Over the years, their value has soared to approximately £20,000 apiece. Beyond their monetary appreciation, Jeremy's plates reflect a legacy he hopes to pass on to his children, blending family pride with a unique investment strategy.
Ash Patel's 999 WED: Turning Identity Into Enterprise
Ash Patel transformed his passion for cars into a thriving business, with the personalised plate 999 WED taking centre stage. Originally bought as a memorable touch for a wedding car, the plate eventually inspired the name of his entire wedding car company. Today, it's a brand in itself, recognised and respected in the wedding industry.
Mark Knight and Jim Smith: Modest but Meaningful Collections
Not every collector is in it for investment or prestige. For Mark Knight (owner of KK26) and Jim Smith (who owns UTY1), collecting number plates is about personal joy and the thrill of the hunt. Their collections, built over decades, may not include six-figure plates, but they are rich in stories and sentimental value. Their advice? Start with something meaningful to you and build from there.
Simon Kidston and FU 2: A Collector with Flair
Classic car expert Simon Kidston owns one of the most infamous plates in the UK, FU 2. Previously associated with 1970s icon Fiona Richmond, the plate was sold for over £150,000 before landing on Kidston’s Rolls-Royce. His collection also includes 77 UFO, paired with a 1977 Lamborghini Countach. For Kidston, it’s all about pairing the right plate with the right car to tell a compelling story.
Top Private Plate Investments in the Last 30 Years
Private number plates have proven to be more than just vanity statements. Some have become significant financial assets. Here are some of the most valuable plates ever sold in the UK:
| Plate | Price Paid | Year | Details |
|---|---|---|---|
| JB 1 | £608,600 | 2025 | Sold at Bonhams, Goodwood. Exceptionally short and sought after initials. |
| 25 O | £518,480 | 2014 | Bought by Ferrari dealer John Collins, often paired with classic Ferraris. |
| X 1 | £502,500 | 2012 | Rare one-letter, one-digit plate, very versatile and timeless. |
| G 1 | £500,000 | 2011 | Short, memorable and instantly recognisable—ideal for branding. |
| F 1 | £440,625 | 2008 | Bought by car designer Afzal Kahn; often linked to Formula One. |
Starting Your Own Number Plate Collection: What to Know
1. Look for Dateless or Historic Plates
Plates issued before 1963 (or Northern Irish plates) carry no age identifier, making them timeless. These are especially desirable for classic car enthusiasts and often increase in value over time.
2. Prioritise Simplicity
The fewer the characters, the more desirable the plate. Single-letter and single-digit combinations are extremely rare and typically hold the highest value due to their universal appeal.
3. Focus on Meaningful Combinations
Plates that spell out names, initials, or recognisable words (like VIP 1 or PJR 1) are popular because they resonate on a personal or business level. Plates that double as branding tools can provide both emotional and financial returns.
4. Investigate Provenance
Who previously owned the plate can add significant value. Plates with celebrity or iconic vehicle history often command a premium due to their narrative appeal.
5. Stick to Verified Marketplaces
Due diligence is crucial. Always buy from reputable dealers or official DVLA auctions. Avoid illegal or cloned plates, which can lead to legal complications and loss of investment.
6. Be Patient: Think Long-Term
Investing in private plates isn't about quick profits. The most valuable plates often take years—if not decades—to appreciate significantly. Choose wisely and think about your long-term goals.